We had a small idea: A cup of coffee that gets all the little things right. We wanted it for ourselves, because for us, that first cup of coffee sets the tone for the whole day. It’s gotta be great. Not just good—great. So we tinkered and tested until we tailor-made a roast good enough to be the first thing we taste every day for the rest of our lives. We stayed up all night, most nights. And yeah, that’s partially because we sampled our own product. A lot.
We couldn’t stop there. We had a BIG idea, too. For us, coffee is as much about the ritual as it is about the drink. It’s a moment of comfort. It’s peace. And we want to go beyond spreading great coffee—we want to spread that. Peace. So we decided that for every bag of coffee sold, we’d provide a meal for someone in need. And then they can have a moment of comfort, too. We love our coffee—but nothing tastes as good as helping people feels. Lucky for you, you don’t have to choose.